Your Full-Scale

Distribution Partner

Transforming the distribution landscape in
India

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One-Stop Solution

for FMCG Brands

seeking Market Penetration,

Product Visibility,

and Dominance in India.

An Indian retail shop owner carefully sorts banknotes at a counter.

Direct Distribution to over 1,45,000+ Retail Stores in India

Trusted by Brands

for Unparalleled Market Reach

striving for Strategic Growth

and Sustainable Success.

Tide DistributorVicks DistributorOlay DistributorWhisper DistributorAriel DistributorPampers DistributorOld Spice DistributorLindt DistributorHead & Shoulders DistributorPantene DistributorGillette DistributorsBIC Distributor
Tide DistributorVicks DistributorOlay DistributorWhisper DistributorAriel DistributorPampers DistributorOld Spice DistributorLindt DistributorHead & Shoulders DistributorPantene DistributorGillette DistributorsBIC Distributor
Supermarket aisle with tide laundry detergent shelves covered.
Ariel Detergent
a cute baby sitting a box of whisper diaper
whisper packaging
a hand holding Vicks VapoRub
brandline of gillette products
cool bottle of head and shoulders
a black woman with curly hair holding pantene bottles
Brand Line of Olay regenerative cream
Gillette Venus Razor for women
Old Spice after shave lotion
Ambi Pur air bottle of lavendar fragrance
BIC LOGO
Lindt Logo
Lindt Excellence with coffee on side
Lindt Lindor boxes
Your Product in
Every Channel

Distribution
Channels

VTC stands apart by comprehensively covering every distribution channel in India, a distinction unmatched by others in the industry.

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01. General Trade

With an expansive reach across 145,000+ retail stores, we dominate the Indian market, ensuring seamless premium product distribution.
FMCG and grains in indian wholesale shop

02. Traditional Wholesale

VTC serves more than 3,700 key accounts in traditional wholesale, categorized as Platinum, Gold, and Silver based on business size and growth potential.
Inside the Indian Supermarket, in modern trade channel

03. Modern Trade (National)

Secure exclusive partnerships with India's leading national store chains to drive sales and brand awareness through maximized shelf and display space.
a kid picking FMCG products from shelf from regional chain store

04. Modern Trade (Regional)

We have established strong partnerships with regional chains of stores and are continually expanding our presence to cover upcoming stores in those regions.
Outside of a Cash & Carry Metro

05. Cash & Carry

We have partnered with international and national companies in India's cash and carry retail sector to ensure comprehensive market coverage.
Two parcels delivered from Amazon E-Commerce Platform

06. E - Commerce

Elevate your brand's visibility and competitive edge on every popular e-commerce platform in India with a strategic approach and proven best practices
On roll Delivery executive riding on scooter to deliver the delivery

07. Quick Commerce

Maximize product exposure on India's fastest-growing quick commerce platforms. Boost visibility, accelerate sales, and reach a broader audience.
WH Smith Showroom entry gate

08. Airports

We have expanded our presence to include airport stores, allowing us to serve travelers with premium products on the go.
A policemen, a public servant standing in CPC canteen

09. CPC Canteens

Ensuring Your Products are Available in the Preferred Choice of Public Servants and Amplifying Your Reach to a Diverse Consumer Base.
What Makes us
Different?
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Discover why we are one of the biggest distributors in India.

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Direcr Coverage Icon

Direct Coverage

Our direct relationships with 1,45,000+ retail stores ensure that your products receive unmatched visibility, reach, and access, eliminating unnecessary intermediaries.

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Regional Expertise

Leveraging our 14 years of experience across 14 brands, we possess an in-depth understanding of the territory and retailer behavior in the regions we serve, which positions us for success.

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Market Penetration

With our existing scale, diverse portfolio of brands, and well-established relationships with over 1,25,000+ stores, we are the ideal choice for market entry.

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Well Established Backend Team

We boast a state-of-the-art backend team comprising logistics experts, IT specialists, HR professionals, and finance professionals.

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Integrated Tech

We seamlessly integrate technology, harnessing the power of ERP solutions for streamlined operations.

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Depth of Data Engagement

This daily critical insights encompasses sales figures, delivery statuses, store responses, and our vigilant damage control efforts.

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Economies of Scale

Our scale benefits brands. Economies of scale enable cost-effective operations and maximize brand profitability.

VTC office

Since 1969

VTC Group has been a pioneering industry leader, operating across diverse sectors, including distribution and sales, logistics and warehousing, as well as hospitality and retail.

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About us

Integrated Product

Supply-Chain Management

Innovation meets precision, providing exceptional value as FMCG brand distributor.

Step 01

Sell In

"Ensuring On-Shelf availability of products"

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Target Alignment

Setting sales and area expansion goals on a quarterly, half-yearly, and yearly basis
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Joint Business Planning

Collaborative planning with brand owners to craft effective go-to-market strategies
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Automated Order Capture

Order-taking by our sales executives is seamlessly integrated with our automated backroom warehouse system
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Warehouse Order Fulfillment

The next step involves packing the order in our warehouse, ready for our dedicated delivery team to pick up.
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Order Picking and delivery

Picked by our delivery team and delivered to your retailer using our fleet of owned vehicles.
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Payment Collection

Seamless Payment Collection with Every Delivery
Step 01
Step 02

Step 02

In Market Activation

"Meticulous Execution of Brand Visibility Guidelines"

Break Through Visibility

We ensure prominent product visibility and accessibility enhancing customer reach.
Product visibility in modern trade
visual merchandising done by distributor in Indian Supermarket

Visual Merchandising

Maximize product appeal with strategic visual merchandising.
Below the line activities done by Distributors in india's wholesale store

BTL Activities

Elevate brand engagement through in-store sampling and strategic activations across e-commerce, quick commerce, and modern retail channels.
point of sale material (POSM) design in cad software by distributors

POSM Design

We kickstart the process by creating captivating POSM designs tailored to your brand's unique identity.
Point of sale material (POSM) made for approval by brand owner for visual merchandising

POSM Approval

After the meticulous design, we seek approval from your company to ensure alignment with brand's vision.
point of sale material installed in retail stores for Visual merchandising by distributor

POSM Execution

Once approved, we bring these designs to life in stores, enhancing your brand's presence.

Step 03

Sell Out and Refill

"Boosting Product Offtakes"

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Deserved share of shelf

We meticulously ensure that your product secures its well-deserved share of the retail shelf.
share of display in retail stores icon

Aligned share of display

We strive for an optimized share of display to maximize your product's visibility and impact on the market.
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Promoter Deployment

Our strategic promoter deployment includes predefined goals to boost sales and enhance brand representation.
Step 03

Nationwide

Distribution Reach

Organization of
‍1800+ People

500+ Direct Sales Executives

600+ Delivery Executives

VTC distribution team

14 International
‍Brands

International Brand distribution

Unmatched
‍Network

40 Physical Branches

4 Mother Warehouses

whole india map

Rising
‍‍Revenue

750+ Crore FYI 22-23

620+ Crore FYI 21-22

450+ Crore FYI 20-21

Inclined revenue infographic

Get help in Building and Scaling your company in India.

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